Archie Mason

Partner, Bramble Intelligence

Archie led the strategy and innovation team at True, where he worked with Waitrose, M&S, Walmart, Morrisons and ABFoods to help them adapt and grow in a fast-changing food system.

Before that, he was Head of Strategy and Business Development at Waitrose and started his career at PwC. He sits on Macmillan’s Impact Investment Advisory Board and studied at the University of Bristol and the University of Cambridge.